https://katherinetsui.com/home daily 1.0 2021-09-04 https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbe8c28652dea24f3ab4e59/1555991604014/wfm_posters_mockup.png HOME https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbe8a54b208fce72159b014/1555991188292/Whole_Foods_Market_kale_green.png HOME https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/612c8328deb7d44ff3841d98/1630307775442/Attendance+Banner.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbe8237fbedb800017d6119/1555989076152/hyperloop_logo_blk_copy.png HOME https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbe841b9140b79dc6542edf/1555989545986/Hyperloop_Mockup_1.jpg HOME https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cc94a294e17b66fe1fe563c/1556695617239/kat_intro.png HOME 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https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cef79cfa4f96b0001f07f70/1559198194749/hifi_screens.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cabe644652deaf10339c288/1554769510721/Hyperloop_StyleGuide.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cae5dec7817f797e9ef815f/1554931299917/Hyperloop_App_Prototype Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ca91682971a182374b51c73/1554848647224/UserPersona_Calvin.png Hyperloop App Design Secondary user persona https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ca91661b208fc8763432fad/1554848633772/UserPersona_Carol.png Hyperloop App Design Primary user persona https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ca96a12971a182374b7a929/1554606665039/hyperloop_designstudio_2.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5c53b5c4e5e5f0059e520da5/1548990106514/PaperPrototype.jpg Hyperloop App Design Paper prototype for first round of usability testing https://static1.squarespace.com/static/5c48f69eee175955204356ba/5ca9964d419202cc505878d9/5ca9964d1905f459e82e64d0/1554617935762/UsabilityTest_1.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/5ca9964d419202cc505878d9/5ca9964de2c48381dbb1911c/1554617935845/UsabilityTest_1b.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5c539ba0e5e5f0059e50737c/1548983227261/DesignStudioSketch.png Hyperloop App Design Whiteboard sketches of mobile screens from our design studio session. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5caaba64adf6f000016b2e36/1554848534522/Hyperloop_Concept_Portal.jpg Hyperloop App Design Hyperloop Portal Concept Drawing [3] https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5caae63ec830254e7757a398/1554848544911/Hyperloop_usabilitytest_contextual.png Hyperloop App Design A low-fidelity Hyperloop portal simulation for usability tests. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5caaba899b747a5233dede49/1554848525784/Hyperloop_Concept_Terminal.jpg Hyperloop App Design Hyperloop Terminal Concept Drawing [4] https://static1.squarespace.com/static/5c48f69eee175955204356ba/5caab4f70d929731635488c7/5caab650e4966bd72ed6c133/1554691666884/Mid-Fi_1.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/5caab4f70d929731635488c7/5caab6517817f75f41f37395/1554691669295/Mid-Fi_4.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/5caab4f70d929731635488c7/5caab650eef1a19e5264fb06/1554691667614/Mid-Fi_2.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/5caab4f70d929731635488c7/5caab6510d92973163549497/1554691667871/Mid-Fi_3.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ca9601a7817f75f41e97fda/1554604089059/hyperloop_task_flow.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ca92cb2e2c48381dbaec617/1554848596554/Hyperloop_feature_prioritization_matrix.png Hyperloop App Design Feature Prioritization Matrix. We prioritized the implementation of expected and high-value features. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5c84ab7ae5e5f02ba2ec38f0/1552199543077/HyperloopLogo.png Hyperloop App Design https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5c849ffc971a187cd99f0b6b/1552195584205/Hyperloop_Hero_Mockup.jpg Hyperloop App Design https://katherinetsui.com/thepennylaneagency daily 0.75 2019-05-30 https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ccf6c690d9297770eb73d94/1557097587611/TPLA_Mockup_Combo+2.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cad217df9619ad84ced4d6c/1554850194146/logo+vector.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ccf76bb9140b7047381f712/1557100234185/TPLA%2BBusiness.jpg The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/5cb2b5be439f6700017329ed/5cb2b5c1f4e1fc911a32b6c5/1555215810683/TPLA_quote3.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/5cb2b5be439f6700017329ed/5cb2b5bf7817f7173ad66566/1555215809573/TPLA_quote1.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/5cb2b5be439f6700017329ed/5cb2b5bfeef1a1633f623ef5/1555215810018/TPLA_quote2.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cb2da54419202e78f4007e9/1557162825945/TPLA_userpersona.png The Penny Lane Agency In creating a user persona, it kept our team aligned in making design decisions that addressed the issues of our location scouts. https://static1.squarespace.com/static/5c48f69eee175955204356ba/5cb4eea2652deab77c9b4fee/5cb4f68feef1a12f7ce97fe4/1555363474621/TPLA_MidFi2.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/5cb4eea2652deab77c9b4fee/5cb4f68fe2c483c6807c1157/1555363476349/TPLA_MidFi1.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cb4f0fe9140b7f9dbd6818c/1555362061578/TPLA_sketches.png The Penny Lane Agency My sketches for the landing page, list page and details page. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd0e6ca50d7000001422c4b/1557194519130/ The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cb4d9d74785d3fd1cdb104f/1555356212141/TPLA_sketches_dt.png The Penny Lane Agency Teammate Daniel’s sketches for the landing page, list page and details page. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cb4ffd1104c7b3dc474a9b2/1555365857269/TPLA_StyleGuide.jpg The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd12b834785d3a9680d5b99/1557212147133/WFM_portfolio_mockup.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbccf20f4e1fc430701cf8d/1555877940230/Hyperloop_Mockup_1.jpg The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ccf8f1aeef1a108d73abf9f/1557106474266/TPLA_UserFlow.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5ccf8577652deaddf2e7edf9/1557104012566/TPLA_insights.png The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd0dac8b78a580001f3160d/1557191392946/TPLA_sitemap_current.png The Penny Lane Agency Current site maps for the two sides of our clients’ business. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd0daf215fcc03207e1220c/1557191422563/TPLA_sitemap_redesign.png The Penny Lane Agency Site map for the proposed redesign. Both sites are merged into one under The Penny Lane Agency. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd09094ec212d03fcf961ac/1557172408600/TPLA_featureprioritization.png The Penny Lane Agency Feature prioritization matrix: expected and high-user-value features will be given priority implementation in the design solution. https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd2689be5e5f06b90ae91cc/1557293351480/TPLA_experiencemap.jpg The Penny Lane Agency Experience map with considerations for touchpoints and backstage actions at every phase of Alex’s process. (Click map to enlarge.) https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cad1fb2fa0d606b77f107e1/1554849715175/BlueGradientBanner.jpg The Penny Lane Agency https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cd115fe104c7bb3cafdc6d0/1557206537461/BlueGradientBanner.jpg The Penny Lane Agency https://katherinetsui.com/typography-hidden daily 0.75 2019-03-13 https://katherinetsui.com/hello daily 0.75 2021-08-30 https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cc92db45be020000102ef5d/1556688330438/Kat1web.jpg Hello! https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cbeb935f4e1fca95331500d/1556003131363/Kat_Into.jpg Hello! https://static1.squarespace.com/static/5c48f69eee175955204356ba/t/5cc92d88c83025e899408d11/1556688289572/Kat2web.jpg Hello!